GoldAction Co., Ltd is a joint venture invested and managed by GoldChance Industry Co. Ltd and Action Agrochemical Co., Ltd(Brazil). It was founded in August 2002 as the first mutual capital investing programme between the two companies. GoldAction has a fixed capital of three million US dolloars, of which GoldChance Industry Co., Ltd invested 50 percent, 1,500,000 dollars.
Located in Curitiba, Brazil, the company has 23 employees working in the headquarter office of 200 square metres, and 60 sales assistants in different regions. Besides, GoldAction has its own warehouse of 30,000 square metres and a processing and packing factory.
GoldChance is strong in product quality and competitive prices and Action has a professional marketing team, which serve a stable group of more than 6000 customers in Brazil. This combination of advantages offers GoldAction the competitiveness in Brazilian market. According to the agreement, GoldChance Industry Co., Ltd supplies raw agrochemicals to GoldAction Co., Ltd and the latter produces finished agrochemical products which are directly supplied to local customers and presented in agrochemical supermarkets for sale. In 2003, GoldAction concentrated in the selling of malethion, methyl parathion, chlordane, atrazine, tebuconazole and deltamethrin, etc., while the sales of Methyl Parathion, Chlordane and Cypermethrin in local market reached 1,460,000 US dollars. Notably, in the same year, GoldAction sold over 800,000 liters of methyl parathion 60 EC, ranking as the second biggest supplier of this product in Brazilian market, only after Basf.
As GoldChance's first overseas affiliated company, GoldAction has been playing and will continue to play very important roles in customer service and local market promotion.
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